Author: James U. McNeal
Publisher: Paramount Market Publishing
Keywords: realities, myths, market, kids
Number of Pages: 272
Published: 1999-06
List price: $54.95
ISBN-10: 0967143918
ISBN-13: 9780967143910

Author: James U. McNeal
Publisher: Butterworth-Heinemann
Keywords: consumer, childhood, patterns, development, becoming, behavior
Number of Pages: 432
Published: 2007-02-07
List price: $61.95
ISBN-10: 075068335X
ISBN-13: 9780750683357

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explai

Authors:Kara Chan, James U. McNeal,
Publisher: The Chinese University Press
Keywords: china, children, advertising
Number of Pages: 220
Published: 2006-07-01
List price: $24.00
ISBN-10: 9629961792
ISBN-13: 9789629961794

This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it’s one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.This book provides answers to the following questions:What are the characteristics of the children market in China and what are the ways to reach Chinese children?How do Chinese children’s understanding of televisi

Authors:Laura McNeal, Tom McNeal,
Publisher: Knopf Books for Young Readers
Keywords: morris, lana, decoding
Number of Pages: 304
Published: 2007-05-08
List price: $15.99
ISBN-10: 0375831061
ISBN-13: 9780375831065

Sixteen-year-old Lana Morris wishes her life were different, that she were somewhere else, someone else. Her foster mother wants her gone, she’s stuck taking care of the other kids in the house, she longs to become closer to her foster father, and the only cool people around refuse to acknowledge her. Then Lana stumbles into Miss Hekkity’s mysterious shop, and she begins to realize that she might actually have the power to change things—to make some of her wishes come true. But wishing isn’t always as harmless as it seems. . . .Award-winning authors Laura and Tom McNeal wea

Authors:Laura McNeal, Tom McNeal,
Publisher: Knopf Books for Young Readers
Keywords: delacorte, circle, readers, zipped
Number of Pages: 283
Published: 2004-09-14
List price: $7.99
ISBN-10: 0375830987
ISBN-13: 9780375830983

Author: Tom McNeal
Publisher: Vintage
Keywords: nebraska, goodnight
Number of Pages: 336
Published: 1999-06-01
List price: $13.00
ISBN-10: 0375704299
ISBN-13: 9780375704291

At the age of 17, Randall Hunsacker shoots his mother’s boyfriend, steals a car and comes close to killing himself. His second chance lies in a small Nebraska farm town, where the landmarks include McKibben’s Mobil Station, Frmka’s Superette, and a sign

Author: Reggie McNeal
Publisher: Jossey-Ba
Keywords: bass, leadership, network, series, jossey, church, future, six, tough, questions, present
Number of Pages: 176
Published: 2009-03-23
List price: $16.95
ISBN-10: 047045315X
ISBN-13: 9780470453155

In this provocative book, author, consultant, and church leadership developer Reggie McNeal debunks these and other old assumptions and provides an overall strategy to help church leaders move forward in an entirely different and much more effective way. In The Present Future, McNeal identifies the six most important realities that church leaders must address including: recapturing the spirit of Christianity and replacing "church growth" with a wider vision of kingdom growth; developing disciples instead of church members; fostering the rise of a new apostolic leadership; focusing on spiritual