Author: M. Holbrook
Publisher: Routledge
Keywords: research, interpretive, market, series, routledge, consumer, framework, analysis, value
Number of Pages: 224
Published: 1999-01-07
List price: $66.95
ISBN-10: 0415191939
ISBN-13: 9780415191937

Consumer Value is one of the few books which attempts to define and analyze exactly what it is that consumers want. The theme of "serving" the customer and customer satisfaction is central to every formulation of the marketing concept. The major types of value are identified and related to one another through an innovative framework based around eight concepts: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. Consumer Value contains an broad range of contributions and a highly individualistic approach, this book is guaranteed to shed new light on the subject

Author: Holbrook
Publisher: Walch Education
Keywords: money, game, management, family, smarts
Published: 1993-09
List price: $21.99
ISBN-10: 0825122937
ISBN-13: 9780825122934

Author: Holbrook Jackso
Publisher: University of Illinois Pre
Keywords: bibliomania, anatomy
Number of Pages: 672
Published: 2001-10-23
List price: $40.00
ISBN-10: 0252070437
ISBN-13: 9780252070433

An unmitigated delight for any bibliophile, Holbrook Jackson’s musings on the joys of reading combine his irrepressible wit with the wisdom of famous readers from all corners of the world. These three volumes, now back in print, are a leisurely, luxuriant confabulation on "the usefulness, purpose, and pleasures that proceed from books." In The Anatomy of Bibliomania, Jackson inspects the allure of books, their curative and restorative properties, and the passion for them that leads to bibliomania ("a genial mania, less harmful than the sanity of the sane"). His sparkling commentary addre

Author: Florence Holbrook
Publisher: Sumner Pre
Keywords: primer, hiawatha
Number of Pages: 176
Published: 2009-05-27
List price: $27.45
ISBN-10: 1444640801
ISBN-13: 9781444640809

This early works is a fascinating novel of the period and still an interesting read today. Many of the earliest books, particularly those dating back to the 1900’s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.

Author: Holbrook Jackso
Publisher: University of Illinois Pre
Keywords: books
Number of Pages: 208
Published: 2001-09-26
List price: unknow
ISBN-10: 0252070402
ISBN-13: 9780252070402

Many of the best books ever written have been destroyed by kings, priests, or committees terrified of the printed word. "The Fear of Books" examines the violence, destruction, and suppression that have hounded books throughout their history and the fears that lead to such treachery. This marvelous dissection of the antipathies ignited by books identifies three deeply seated fears: fear of insurrection, fear of blasphemy, and fear of pornography. In response to such fears, whole libraries have been burned, drowned, ripped to shreds, or locked away. As Jackson reveals, most books have been feare

Author: Holbrook L Horton
Publisher: Industrial Press, Inc.
Keywords: inventors, ingenious, designers, mechanisms, amp, volume
Number of Pages: 536
Published: 1951-01-01
List price: $41.95
ISBN-10: 0831110317
ISBN-13: 9780831110314

The descriptions and illustrations are confined to the important and fundamental elements, so that time is not wasted reading a lot of useless or irrelevant detail. Readers are told plainly and briefly what each mechanism consists of, how it operates, and the features which make it of special interest. The particular mechanisms have been selected because they have stood the test of actual practice. Among the mechanisms described and illustrated by working diagrams are: cam applications and special cam designs; intermittent motions from gears and cams; interlocking devices; valve diagrams; r

Author: Holbrook Jackson
Publisher: University of Illinois Press
Keywords: books, reading
Number of Pages: 296
Published: 2001-09-25
List price: $15.95
ISBN-10: 0252070410
ISBN-13: 9780252070419

"In the third of his delectable books on books, Holbrook Jackson focuses on the relationship between author and reader, describing reading as "the art of extracting essences from books for our own, not the author’s benefit". Books are to be considered not solely as works of art but as one of the means of the art of living. Defining "bookmanship" as the art of adjusting literature to life, Jackson describes reading as a courtship ending in a collaboration. Attentive readers enter into a creative process with their books, integrating the writer’s aesthetic observations and designs in