Author: Grahame R. Dowling
Publisher: Oxford University Press, USA
Keywords: marketing, managers, science, art
Number of Pages: 464
Published: 2005-11-10
List price: $49.95
ISBN-10: 019928556X
ISBN-13: 9780199285563

If your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing-implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers and consultants. The examples of good and bad practice used throughout this book illustrate this approach. The sc

Author: Grahame R. Dowling
Publisher: Oxford University Press, USA
Keywords: marketing, managers, science, art
Number of Pages: 464
Published: 2004-08-19
List price: $69.50
ISBN-10: 0199269610
ISBN-13: 9780199269617

If your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing-implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers and consultants. The examples of good and bad practice used throughout this book illustrate this approach. The sc

Author: Grahame Dowling
Publisher: Oxford University Press, USA
Keywords: image, performance, identity, reputations, corporate, creating
Number of Pages: 320
Published: 2001-02-15
List price: $89.50
ISBN-10: 0199241635
ISBN-13: 9780199241637

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation’s desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity cha

Author: Grahame Dowling
Publisher: Oxford University Press, USA
Keywords: reputations, corporate, creating
Number of Pages: 320
Published: 2002-06-15
List price: $55.00
ISBN-10: 0199252203
ISBN-13: 9780199252206

Recent research suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high-status companies become corporate super brands and it presents managers with a framework to proactively enhance their corporation’s desired reputation. Drawing on more than fifteen years of research, executive seminars, and consulting experience, Dowling emphasizes the roles that customer value and organizational culture play in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity chan

Author: Sam Dowling
Publisher: Lulu Enterprises, UK Ltd
Keywords: mountain
Number of Pages: 116
Published: 2007-09-20
List price: $15.95
ISBN-10: 1847537391
ISBN-13: 9781847537393

Two men two women in life-changing encounters on a sacred mountain...fast-moving, constantly shifting symbolism explored with wit and delicacy in this abstract social comedy

Author: SAM DOWLING
Publisher: Lulu Enterprises, UK Ltd
Keywords: allegiance
Number of Pages: 100
Published: 2009-02-09
List price: $13.95
ISBN-10: 1409200817
ISBN-13: 9781409200819

...powerful blend of amused insight, warmth and gripping drama. Antonia Denford, CITY LIMITS. ...inherently dramatic, (his) understanding, not only of the Anglo-Irish conflict, but also of the human dimmension to the conflict makes this play transcend rhetoric to become a compelling piece of theatre. Samantha Beere, TIME OUT.

Author: Edward Dowling
Publisher: McGraw-Hill
Keywords: economics, mathematical, introduction, outline, schaum
Number of Pages: 523
Published: 2000-08-30
List price: $18.95
ISBN-10: 007135896X
ISBN-13: 9780071358965

Master the fundamentals of mathematical economics with Schaum’s - the high-performance study guide! It will helpyou cut study time, hone- problem-solving skills and achieve your personal best on exams. Students love Schaum’s Outline because they produce results. Each year hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. If you don’t have a lot of time but want to excel in class, this book helps you: *Use detailed examples to solve problems *Brush up before tests *Find answers fast *Study quickly and more effec