Author: Geoffrey Randall
Publisher: Kogan Page
Keywords: strategy, planning, guide, practical, branding
Number of Pages: 184
Published: 2000-08-15
List price: $24.95
ISBN-10: 0749432810
ISBN-13: 9780749432812

(Kogan Page) Provides advice for planning and launching a brand, examining issues of value to the customer supported by a superior product and an ability to respond to changing market needs. Shows how to advertise and promote a brand, how to launch brands in different markets, how to make an impact on a global market, and how to conduct brand planning and strategy. Softcover.

Authors:Andrew Seth, Geoffrey Randall,
Publisher: Kogan Page
Keywords: rise, chains, supermarket, grocers
Number of Pages: 256
Published: 2000-01-01
List price: $30.00
ISBN-10: 0749421916
ISBN-13: 9780749421915

The Grocers is a unique, in-depth examination of the astonishing rise and rise of the major international supermarkets which have led in way in the retailing revolution of the past 20 years. The authors unrivalled access to the top decision-makers in all the leading companies makes the book a ’must read’ for anyone in business today, retailers, managers, or students who wish to learn from the companies which have blazed the trail in the area of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels.

Authors:Randall McCutcheon, James Schaffer, Randall McCutc
Publisher: McGraw-Hill
Keywords: essay, day, minutes, score, increase
Number of Pages: 144
Published: 2004-07-01
List price: $9.95
ISBN-10: 0071440429
ISBN-13: 9780071440424

Master the SAT Essay--FAST! If SAT savvy is what you seek, this book is the resource you need. Learn the secrets, shortcuts, and strategies to succeed--with only minutes of effort a day. This lively, straight-to-the-point guide presents essential writing principles on English grammar, proven essay-writing strategies that are life-savers when you’re under time restraints, and sample essays with revealing commentary on their strengths and weaknesses from a professional grader. Consult this practical guide and in no time you’ll learn how to: Use an examiner’s eye to structure yo

Authors:Randall McCutcheon, James Schaffer, Randall McCutche
Publisher: McGraw-Hill
Keywords: critical, reading, day, minutes, score, increase
Number of Pages: 144
Published: 2004-06-25
List price: $10.00
ISBN-10: 0071440410
ISBN-13: 9780071440417

Master Critical Reading for the SAT--FAST! If SAT savvy is what you seek, this book is the resource you need. Learn the secrets, shortcuts, and strategies to succeed--with only minutes of effort a day. Lively and straight-to-the-point, this study aid to the enhanced SAT Critical Reading section presents proven principles that promote effective reading; practical test strategies that are life-savers when you’re under time restraints; and sample passages with insightful commentary on how to select the correct answers. Use this step-by-step guide and you’ll be on the fast tra

Authors:Geoffrey Hazard Jr., Angelo Dondi, Geoffrey C. Hazar
Publisher: Stanford University Press
Keywords: study, comparative, ethics, legal
Number of Pages: 244
Published: 2004-10
List price: $65.00
ISBN-10: 0804748829
ISBN-13: 9780804748827

Examining legal ethics within the framework of modern practice, this book identifies two important ethical issues that all lawyers confront: the difference between the role of lawyers and the role of judges in pursuing justice, and the conflicting responsibilities lawyers have to their clients and to the legal system more broadly. In addressing these issues, Legal Ethics provides an explanation of the duties and dilemmas common to practicing lawyers in modern legal systems throughout the world.The authors focus their analysis on lawyers in independent practice in modern capitalist constitution

Authors:Geoffrey M. Bellman, Geoffrey Bellamn,
Publisher: Jossey-Bass
Keywords: revised, new, bringing, calling, consultant
Number of Pages: 238
Published: 2001-10-15
List price: $24.95
ISBN-10: 0787958476
ISBN-13: 9780787958473

A classic revised and updated for the twenty-first-century consultant Revised and updated for consulting in the twenty-first century, this new edition is for anyone who wants to know what consulting is really like as a career, as a living, and as a life. Geoffrey Bellman reveals how to make the job rewarding both financially and personally as he examines the practical issues of managing time, clients, and money as well as such broader concerns as how to balance work with family life. At once practical and personal, this book is for all types of consultants, all those who work with consult

Authors:Randall Halle, Randall Halle, Reinhild Steingröver,
Publisher: Camden House
Keywords: german, film, screen, cultures, visual, austrian, garde, contemporary, avant, experimental
Number of Pages: 361
Published: 2008-11-01
List price: $80.00
ISBN-10: 1571133658
ISBN-13: 9781571133656

Filmmaking in Germany and Austria has changed dramatically in the last decades with digitalization and the use of video and the Internet. Yet despite predictions of a negative effect on experimental film, the German and Austrian filmscape is filled with dynamic new experiments, as new technological possibilities push a break with the past, encouraging artists to find new forms. This volume of theoretically engaged essays explores this new landscape, introducing the work of established and emerging filmmakers, offering assessments of the intent and effect of their productions, and describing ov