Author: Everett M. Rogers
Publisher: Routledge
Keywords: communication, series, lea, change, routledge, social, education, strategy, entertainment
Number of Pages: 280
Published: 1999-07-01
List price: $49.95
ISBN-10: 0805833501
ISBN-13: 9780805833508

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members’ knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons

Authors:Everett M. Rogers, Everett Rogers,
Publisher: Free Press
Keywords: innovations, diffusion
Number of Pages: 512
Published: 2003-08-16
List price: $35.00
ISBN-10: 0743222091
ISBN-13: 9780743222099

In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who have already adopted the new idea. The diffusion process, then, is most often shaped by a few individuals who spread the word amongst their circle of acquaintances, a process that typically takes months or years. But there are exceptions: use of the Int

Author: Everett M. Rogers
Publisher: Free Press
Keywords: innovations, diffusion
Number of Pages: 576
Published: 2003-08-05
List price: $27.99
ISBN-10: 0743258231
ISBN-13: 9780743258234

Since the first edition of this landmark book was published in 1962, Everett Rogers’s name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of dif

Author: Everett M. Rogers
Publisher: Free Press
Keywords: fourth, innovations, diffusion
Number of Pages: 518
Published: 1995-02-01
List price: $32.95
ISBN-10: 0029266718
ISBN-13: 9780029266717

Since the first edition of this landmark book was published in 1962, Everett Rogers’s name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of dif

Authors:Dr. James W. Dearing, Dr. Everett M. Rogers,
Publisher: Sage Publications, Inc
Keywords: concepts, communication, setting, agenda
Number of Pages: 152
Published: 1996-08-28
List price: $59.95
ISBN-10: 0761905634
ISBN-13: 9780761905639

What is the major social problem in the news today? Who made it so important? Social issues that are widely recognized on the media agenda often demand attention on the public agenda, and in turn move quickly up the policy agenda, creating policy changes. Based on research of contemporary social issues that have hit the headlines - including the war on drugs, drink-driving, the Exxon Valdez oil spillage, AIDS and the Ethiopian famine - this book provides important theoretical and practical insights into the agenda-setting process and its role in effecting social change.

Authors:Edward F. Gibbons, Everett J. Wyers, Everett Waters,
Publisher: State University of New York Press
Keywords: series, endangered, species, suny, research, environments, captivity, behavior, naturalistic
Number of Pages: 387
Published: 1994-01
List price: $58.50
ISBN-10: 079141647X
ISBN-13: 9780791416471

Authors:Rosemary Rogers, Nell Rogers Michlin, Christine Erns
Publisher: St. Martin’s Griffin
Keywords: together, films, movies, daughter, mother
Number of Pages: 288
Published: 2004-05-04
List price: $13.95
ISBN-10: 031232054X
ISBN-13: 9780312320546

Nobody has a perfect mother. And, despite what some pushy moms would have us believe, nobody has a perfect daughter, either. It’s sometimes hard to communicate with each other, but what can you do? Should you turn to Dr. Phil, psychotropic drugs, a hit man? No! Here’s the solution: It’s so simple, so obvious, so painless---the movies!Drawing on more than twenty years of watching movies together, real-life mother and daughter Rosemary Rogers and Nell Rogers Michlin offer plot synopses, cast reviews, and behind-the-scenes gossip for more than one hundred of their all-time-favo