Authors:Susan Sweeney CA, Andy MacLellan, Ed Dorey,
Publisher: Maximum Press
Keywords: marketing, internet, generation, third, success, online, strategies, seventh
Number of Pages: 216
Published: 2006-03-01
List price: $29.95
ISBN-10: 1931644373
ISBN-13: 9781931644372

For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising,