Author: Donald A. Norman
Publisher: Basic Books
Keywords: everyday, things, hate, love, design, emotional
Number of Pages: 272
Published: 2003-12-24
List price: $26.00
ISBN-10: 0465051359
ISBN-13: 9780465051359

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman’s classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.E

Author: Donald Norman
Publisher: Broadway Books
Keywords: things, everyday, design
Number of Pages: 272
Published: 1990-02-01
List price: $15.95
ISBN-10: 0385267746
ISBN-13: 9780385267748

The Director of the Institute for Cognitive Science at the University of California hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior.

Author: Donald A. Norman
Publisher: Basic Books
Keywords: everyday, things, hate, love, design, emotional
Number of Pages: 272
Published: 2005-05-10
List price: $16.95
ISBN-10: 0465051367
ISBN-13: 9780465051366

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday o

Author: Donald A. Norman
Publisher: Basic Books
Keywords: things, everyday, psychology
Number of Pages: 272
Published: 1988-06-13
List price: $30.00
ISBN-10: 0465067093
ISBN-13: 9780465067091

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious--even liberating--book, lies not in pourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty--among th

Author: Donald A. Norman
Publisher: Nerea
Keywords: spanish, cotidianos, objetos, los, psicologia
Number of Pages: 300
Published: 1998-08
List price: $55.00
ISBN-10: 8489569185
ISBN-13: 9788489569188

Author: Donald A. Norman
Publisher: The MIT Press
Keywords: complexity, living
Number of Pages: 306
Published: 2010-10-29
List price: $24.95
ISBN-10: 0262014866
ISBN-13: 9780262014861

If only today’s technology were simpler! It’s the universal lament, but it’s wrong. We don’t want simplicity. Simple tools are not up to the task. The world is complex; our tools need to match that complexity. Simplicity turns out to be more complex than we thought. In this provocative and informative book, Don Norman writes that the complexity of our technology must mirror the complexity and richness of our lives. It’s not complexity that’s the problem, it’s bad desig

Authors:Howard Norman Sloane, Donald A. Jackson,
Publisher: Educational Technology Pubns
Keywords: learners, motivating, guide
Number of Pages: 90
Published: 1974-04
List price: $16.95
ISBN-10: 0877780668
ISBN-13: 9780877780663