Author: Deirdre Breakenridge
Publisher: Financial Times/Prentice Hall
Keywords: economy, digital, building, brand, cyberbranding
Number of Pages: 368
Published: 2001-05-11
List price: $29.00
ISBN-10: 0130897108
ISBN-13: 9780130897107

Framework for integrating marketing strategies for the Internet with traditional marketing strategies. Shows how to move a brand online without affecting its value, how to re-engineer an existing brand to better suit the new Internet economy, and how to create new brands that sell well on the Web. DLC: Brand choice.

Author: Deirdre Breakenridge
Publisher: FT Pre
Keywords: new, audiences, media, tools
Number of Pages: 304
Published: 2008-04-05
List price: $26.99
ISBN-10: 0321510070
ISBN-13: 9780321510075

Wikipedia founder Jimmy Wales on PR 2.0: New Media, New Tools, New Audiences The new media world of Web 2.0 offers many opportunities and also many dangers for public relations professionals and their clients. This world can seem confusing and counter-intuitive to the newcomer, and a lot of what has worked in traditional media will only cause problems in this space. Finding solid information to get yourself up to speed has been very difficult. As the founder of Wikipedia, I have been forced to deal many times with clumsy attempts to use new media (Wikipedia in particular), attempts which

Authors:Deirdre Breakenridge, Thomas J. DeLoughry,
Publisher: FT Press
Keywords: media, relations, successful, strategies, toolkit, new
Number of Pages: 272
Published: 2003-02-09
List price: $34.95
ISBN-10: 0130090255
ISBN-13: 9780130090256

Takes PR to the next level, offering a complete blueprint for PR strategy and execution that draws on up to the minute case studies and today’s most creative public relations work.

Author: MSW Deirdre Fay
Publisher: Heartful Living Publications
Keywords: manual, skills, embodied, safely, becoming
Number of Pages: 124
Published: 2008-01-24
List price: $29.95
ISBN-10: 061515915X
ISBN-13: 9780615159157

For most clients with a trauma history, especially those grappling with dissociation, living inside their own skin is challenging. Most clients struggle between sessions, needing the connection to the therapist in order to feel contained. Our trauma clients tread water between therapy sessions, often feeling incapacitated and lost in figuring out a way to help them selves. The results of therapy once, or twice a week can fade quickly when faced with the rest of the hours of a week besieged with overwhelming anxiety or despair. The skills in this manual are the foundation of the Becoming Safely

Author: Deirdre Le Faye
Publisher: Harry N. Abrams
Keywords: novels, world, austen, jane
Number of Pages: 320
Published: 2002-11-01
List price: $29.95
ISBN-10: 0810932857
ISBN-13: 9780810932852

To peruse this lovely volume is to step back in time and experience the world of Georgian and Regency Britain-the world of Jane Austen’s enduringly popular fiction. From grand country houses to humble villagers’ cottages, from formal dinners to intimate family suppers, from the streets of Bath to the Cobb at Lyme Regis, the author revisits the places familiar to Austen and her characters as she explores in depth the social and physical environment that formed the backdrop for such classics as Pride and Prejudice, Emma, and Sense and Sensibility. This meticulously detailed account i

Author: Deirdre McCloskey
Publisher: Waveland Pr Inc
Keywords: second, writing, economical
Number of Pages: 112
Published: 1999-05-01
List price: $12.95
ISBN-10: 1577660633
ISBN-13: 9781577660637

Anyone who cares about direct, clear expression should read this lucid, delightful gem by an author who practices what she advises.

Author: Deirdre A. Kelly
Publisher: Wiley-Blackwell
Keywords: children, system, biliary, diseases, liver, kelly
Number of Pages: 640
Published: 2008-10-13
List price: $293.95
ISBN-10: 1405163348
ISBN-13: 9781405163347

“An excellent up-to-date comprehensive and practical text book dealing with all aspects of paediatric hepatobiliary disease. It will be useful to both generalists and specialists as it is clinically focused with a problem-solving approach and should be useful for day-to-day as well as more esoteric clinical problems. I found it useful in my general paediatric practice and my trainees have also found it useful. It is very practical with a diagnostic approach and lots of tables and clinical pathways to follow when confronted with day-to-day clinical problems. I have road-tested it in real life