Authors:David W. Schumann, Esther Thorson,
Publisher: Psychology Press
Keywords: advertising, psychology, consumer, theory, internet, research
Number of Pages: 528
Published: 2007-02-15
List price: $85.00
ISBN-10: 0805851097
ISBN-13: 9780805851090

Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing nature of the Internet. Internet Advertising marks this important point in history, taking into account the state of practice, theoretical conceptualizations, empirical research, creative typologies, and potential considerations. Nearly all chapters are in the form of integrated reviews of theory and re

Authors:David W. Schumann, Esther Thorson,
Publisher: Psychology Press
Keywords: advertising, psychology, consumer, wide, world, web
Number of Pages: 328
Published: 1999-04-01
List price: $105.00
ISBN-10: 0805831487
ISBN-13: 9780805831481

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is a noticeable trend to define Web advertising by comparing it to traditional media, it is clear that Web advertising just won’t fit the old mold. Keith Reinhard of DDB Needham actually articulates this linkage between the old and new in his invited chapter. What the reader will encounter in Adv

Author: Walter Schumann
Publisher: Sterling
Keywords: expanded, fourth, amp, revised, world, newly, gemstones
Number of Pages: 272
Published: 2009-12-01
List price: $24.95
ISBN-10: 140276829X
ISBN-13: 9781402768293

Gemstones of the World is the single, cornerstone volume that every hobbyist, jeweler, jewelry maker, and rockhound needs. And this updated edition contains a new chapter on the treatment of gemstones, expanded information on what’s “New on the Market,” and 400 additional stones. More than 1,500 full-color photos showcase each precious and semiprecious stone in its rough, natural, polished, and cut renditions. Each entry offers complete information on the gemstone’s formation, structure, physical properties, and characteristics, along with the best methods of working, cutting, and poli

Author: Walter Schumann
Publisher: Sterling
Keywords: second, world, minerals
Number of Pages: 224
Published: 2008-08-05
List price: $14.95
ISBN-10: 140275339X
ISBN-13: 9781402753398

It’s the classic work: revised and updated! Identify over 500 of the most collectible minerals quickly and easily with this fully photographed field guide. And this new reissue makes identification easier, with new cleavability ratings for each entry alongside the handy classifications based on streak color, Mohs’ hardness, and specific gravity. A complete introductory discussion of mineral forms and properties explains the essential criteria for recognition, and each of the hundreds of minerals (from Ankerite to Zinwaldite) is accompanied by information on its fracture, luster, chemical f

Author: Walter Schumann Dr.
Publisher: Houghton Mifflin Harcourt
Keywords: gemstones, minerals, rocks, handbook
Number of Pages: 380
Published: 1993-01-04
List price: $22.00
ISBN-10: 0395511372
ISBN-13: 9780395511374

This handbook includes more than 600 stunning color photographs showing rocks, minerals, and gems from all over the world. Each specimen is described in detail: its origin and structure, chemical composition, hardness, color, and other properties.

Authors:Schumann, Robert,
Publisher: Alfred Publishing
Keywords: kalmus, allegro, adagio
Number of Pages: 24
Published: 1985-03-01
List price: $9.95
ISBN-10: 076929717X
ISBN-13: 9780769297170

No Description provided.

Author: Wolfgang Schumann
Publisher: Wiley-VCH
Keywords: function, structure, chromosome, bacterial, dynamics
Number of Pages: 448
Published: 2006-08-31
List price: $225.00
ISBN-10: 3527304967
ISBN-13: 9783527304967

This book provides an unique overview on bacterial genetics, bacterial genome projects and gene technology and its applications in biological and biomedical research and medicine.The author guides the reader up the front in research within the different fields of bacterial genetics, based mainly on results received with Escherichia coli and Bacillus subtilis.