Author: Daniel Chaffey
Publisher: Ulysses Press
Keywords: slang, dirty, everyday, f*%, german
Number of Pages: 128
Published: 2009-04-28
List price: $10.00
ISBN-10: 1569756732
ISBN-13: 9781569756737

Dirty German provides enough insults and swear words to offend every person in Germany — without even mentioning that the Japanese make better cars — as well as explicit sex terminology graphic enough to embarrass the women of Hamburg’s infamous red light district. Also included is a section on native banter that can help readers make friends over a pitcher of beer and convince the local bratwurst vendor that they actually like sauerkraut.

Author: Dave Chaffey
Publisher: Prentice Hall
Keywords: management, commerce, business
Number of Pages: 696
Published: 2008-01-18
List price: $93.33
ISBN-10: 0273707523
ISBN-13: 9780273707523

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, it’s international approach and it’s balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Author: Dave Chaffey
Publisher: Prentice Hall
Keywords: practice, implementation, strategy, marketing, internet
Number of Pages: 584
Published: 2006-08-31
List price: $153.33
ISBN-10: 0273694057
ISBN-13: 9780273694052

"Internet Marketing "is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, "Internet Marketing "is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

Author: Dave Chaffey
Publisher: Butterworth-Heinemann
Keywords: marketing, mail, total
Number of Pages: 248
Published: 2003-01-30
List price: $35.95
ISBN-10: 0750657545
ISBN-13: 9780750657549

Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications.The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Packed with case studies from UK companies and checklists to get you started or improve on past campaigns, the book covers the following topics: * Planning effective,

Authors:Dave Chaffey, PR Smith,
Publisher: Butterworth-Heinema
Keywords: emarketing, marketing, essentials, digital, planning, excellence, third, optimising
Number of Pages: 528
Published: 2008-08-04
List price: $42.95
ISBN-10: 0750689455
ISBN-13: 9780750689458

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultant

Authors:PR Smith, Dave Chaffey,
Publisher: Butterworth-Heinema
Keywords: emarketing, essentials, excellence
Number of Pages: 360
Published: 2002-01-09
List price: $27.95
ISBN-10: 0750653353
ISBN-13: 9780750653350

’eMarketing eXcellence’ offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM’s E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integr

Authors:PR Smith, Dave Chaffey,
Publisher: Butterworth-Heinemann
Keywords: emarketing, essentials, excellence, second
Number of Pages: 360
Published: 2005-08-15
List price: $35.95
ISBN-10: 0750663596
ISBN-13: 9780750663595

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:* Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author’s view, but also other leading opinion formers.* Dynamic - content is bang up-to-date a