Authors:Ingomar Kloss, M. Abe, R. Hugo-Burrows, D. Caumont, P.
Publisher: Springer
Keywords: advertising, countries, selected, conditions, worldwide
Number of Pages: 292
Published: 2000-12-28
List price: $84.95
ISBN-10: 3540677135
ISBN-13: 9783540677130

A complete guide for businesses advertising in foreign countries. Gives comprehensive information on the conditions of advertising in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan, and the USA. Includes information on taboos, legal restrictions and methods of collecting media data.