Author: Claude C. Hopkins
Publisher: Cosimo Classics
Keywords: advertising, scientific
Number of Pages: 92
Published: 2007-12-01
List price: $9.95
ISBN-10: 160520045X
ISBN-13: 9781605200453

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship

Author: Claude C. Hopkins
Publisher: Waking Lion Press
Keywords: advertising, scientific
Number of Pages: 70
Published: 2008-08-13
List price: $8.95
ISBN-10: 1434102467
ISBN-13: 9781434102461

Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet

Author: Claude Hopkins
Publisher: McGraw-Hill
Keywords: advertising, library, classics, scientific, life
Number of Pages: 318
Published: 1966-01-11
List price: $14.95
ISBN-10: 0844231010
ISBN-13: 9780844231013

Author: Claude, C Hopkins
Publisher: FQ Classics
Keywords: advertising, scientific
Number of Pages: 104
Published: 2007-05-24
List price: $9.99
ISBN-10: 1599869160
ISBN-13: 9781599869162

Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative ad

Author: Claude C. Hopkins
Publisher: Cosimo Classics
Keywords: advertising, scientific
Number of Pages: 92
Published: 2010-09-01
List price: $19.95
ISBN-10: 1616403934
ISBN-13: 9781616403935

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world’s biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: • how advertising laws are established • the importance of just salesmanship • why businesses must offer service • mail order advertising: what it teaches • what makes headlines effective • understanding customer psychology • how to use art in advertising • how to use samples • the best way to test campaigns â

Authors:Willie E. Hopkins, Shirley A. Hopkins, Paul Mallette
Publisher: Basic Books
Keywords: change, organizational, new, perspectives, learning, performance, approach, strategic, subcultures, competitive, advantage, aligning
Number of Pages: 240
Published: 2005-06-28
List price: $40.00
ISBN-10: 0465030939
ISBN-13: 9780465030934

There are countless books on the business shelf that focus on corporate culture, but their views are often too broad to address an organization’s real needs. The subcultures within a company cannot be overlooked, and their disparities must be resolved for them to work together on a daily basis. For an organization to operate optimally, these subcultures must be aligned properly. Aligning Organizational Subcultures for Competitive Advantage takes a hard look at the subcultures within modern corporations, and demonstrates how reconciling differences among them produces a corporate cultur

Authors:Ralph Lee Hopkins, Lindy Birkel Hopkins,
Publisher: Mountaineers Books
Keywords: hiking, geology, colorado
Number of Pages: 256
Published: 2000-03
List price: $18.95
ISBN-10: 0898867088
ISBN-13: 9780898867084

52 hikes reveal Colorado’s geologic history and diversity Trailside Geology section offers advice for practical study on the trail Explore the traces of the rise and fall of Colorado’s mountains, volcanic eruptions, shifting seas, wind-blown deserts, and dinosaur haunts! Written for people with little or no background in geology, this guide breaks Colorado down into 11 geographic regions and highlights several hikes within each region that help hikers see evidence of the most interesting geologic events