Authors:Judith Evans, Cheryl Dangel Cullen,
Publisher: Rockport Publishers
Keywords: design, brands, innovative, secrets, share, market, new, win, challenging
Number of Pages: 176
Published: 2004-11-01
List price: $30.00
ISBN-10: 1592530931
ISBN-13: 9781592530939

Today we know Gateway, Federal Express, and Virgin Atlantic Airline as market leaders, but once upon a time, they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in successfully launching new brands into the marketplace.Challenging the Big Brands offers brand creators, graphic designers, and advertising executives an inside look at the graphic design elements that have helped transform unknown companies into household names. Illustrated throughout with dozens o

Authors:Rockport Publishers, Cheryl Dangel Cullen,
Publisher: Rockport Publishers
Keywords: type, color, materials, solutions, design, designer, block, graphic, breaking
Number of Pages: 352
Published: 2004-03
List price: $40.00
ISBN-10: 1592530427
ISBN-13: 9781592530427

A vast collection of some of the most varied work from the world’s leading designers. It is broken down into three core areas - colour, type and materials.

Authors:Lynn Haller, Cheryl Dangel Cullen, Industrial Design
Publisher: Rockport Publishers
Keywords: design, projects, uncovered, product, real, secrets, products, life
Number of Pages: 208
Published: 2006-10-01
List price: $30.00
ISBN-10: 1592532926
ISBN-13: 9781592532926

NEW IN PAPERBACK!Features 50 winners of the Industrial Designers Society of America’s acclaimed IDEA Awards.Fifty design projects are shown in full detail from concept to completion and all the stages in between for a behind-the-scenes look that uncovers the design process that produced the award winning end results. These products are the winners of the Industrial Designers Society of America’s acclaimed Industrial Design Excellence Award (IDEA). Each project provides text describing the designer’s insights and inspirations, as well as the evolution of the illustrated projec

Authors:Lisa Cyr, Lisa Hickey, Cheryl Dangel Cullen,
Publisher: Rockport Publishers
Keywords: promotions, book, little
Number of Pages: 352
Published: 2007-03-01
List price: $25.00
ISBN-10: 1592533558
ISBN-13: 9781592533558

Brimming with ideas for promotional campaignsDesigners are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.The Little Book of Big Promotions is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential

Author: Cheryl Dangel Culle
Publisher: Rockport Publisher
Keywords: design, card, business
Number of Pages: 192
Published: 2002-03-01
List price: $45.00
ISBN-10: 1564967506
ISBN-13: 9781564967503

All Business Cards All the Time! Up to the minute swipe file collection business card design from the best graphic designers worldwide. A call for entries resulted in thousands of business cards. Only the best, most innovative, hottest designs and most interesting materials were selected for the fifth edition of this perennial favorite.

Author: Cheryl Dangel Culle
Publisher: Rockport Publisher
Keywords: design, card, business
Number of Pages: 192
Published: 2004-02-01
List price: $30.00
ISBN-10: 1592530486
ISBN-13: 9781592530489

The latest edition of Rockport?s best-selling The Best of Business Card Design series is now in paperback, featuring a high-end collection of the best work by top designers around the world. Cards come from around the world and their production costs are equally as widespread. Some were created on shoestring budgets while others spared no expense, yet all are effective at making that all-important first impression. Organized in a visually focused presentation, The Best of Business Card Design 5 is comprehensive collection of more than 290 business card designs that were selected from thousands

Authors:Anistatia R. Miller, Jared M. Brown, Cheryl Dangel C
Publisher: Rockport Publishers
Keywords: symbols, market, international, designing, global, graphics
Number of Pages: 192
Published: 2000-11-15
List price: $40.00
ISBN-10: 1564965120
ISBN-13: 9781564965127

Here is a reference for any graphic designer working with international clients or designing for an international audience. The first trick is understanding the culture and knowing how firmly traditional symbols are held, and how far the boundaries can and should be pushed to achieve the most effective design message for the project. This guidebook covers everything designers need to know about the national and international meanings of various traditional and not-so traditional cuLtural symbols. and their implications and associations. Chapters are arranged geographically by region and by cou