Author: Charles M. Trout
Publisher: Jones and Bartlett Publishers, Inc.
Keywords: essentials, electricity, controls, motors, electric
Number of Pages: 120
Published: 2009-08-24
List price: $34.95
ISBN-10: 0763751138
ISBN-13: 9780763751135

Charles Trout, longtime chairman of NEC® Panel 12 and author of Electrical Installation and Inspection and the National Electrical Installation Standard on Electric Motors and Controls (NECA) has written a one-of-a-kind summary of electric motor and control concepts. This quick, accessible guide is a comprehensive examination of installation and maintenance procedures for motors and controls, as well as a practical introduction to the application and operation of motor control theory. Incorporating numerous illustrations to reinforce key concepts, Essentials of Electric Motors and Controls re

Author: Charles Trout
Publisher: Delmar Cengage Learning
Keywords: inspection, installation, electrical
Number of Pages: 475
Published: 2001-12-04
List price: $152.95
ISBN-10: 0766820580
ISBN-13: 9780766820586

One of the newest additions to Delmar’s best-selling electrical line, Electrical Installation & Inspection uses comparative examples and step-by-step instructions to teach readers how to design and inspect electrical installations in a manner consistent the 2002 National Electrical Code (NEC®). The book begins with an introduction to basic electricity and proceeds, in logical order, through basic circuits and formulas to an examination of different types of electrical equipment and materials. Articles in the 2002 NEC® provide the framework for studying residential, commercial, and indu

Author: J. D. Trout
Publisher: Oxford University Press, USA
Keywords: methods, behavioral, sciences, quantitative, naturalism, intentional, world, realism, measuring
Number of Pages: 304
Published: 2003-04-03
List price: $50.00
ISBN-10: 0195166590
ISBN-13: 9780195166590

Scientific realism has been advanced as an interpretation of the natural sciences but never the behavioral sciences. This exciting book introduces a novel version of scientific realism--Measured Realism--that characterizes the kind of theoretical progress in the social and psychological sciences that is uneven but indisputable. Trout proposes a theory of measurement--Population-Guided Estimation--that connects natural, psychological, and social scientific inquiry. Presenting quantitative methods in the behavioral sciences as at once successful and regulated by the world, Measuring the Intentio

Author: J. D. Trout
Publisher: Penguin (Non-Classics)
Keywords: judgment, psychology, science, matters, empathy
Number of Pages: 320
Published: 2010-01-26
List price: $16.00
ISBN-10: 0143116614
ISBN-13: 9780143116615

A road map to empathic and efficient decisions and policies, constructed from new insights in the science of human judgment Faced with another’s suffering, human beings feel sympathy and may even be moved to charity. However, for all our good intentions and vaunted free will, we are lousy at making the bigger decisions that actually improve lives. Why? Drawing on his sweeping and innovative research in the fields of psychology, behavioral economics, and neuroscience, philosopher and cognitive scientist J. D. Trout explains how our empathic wiring actually undermines the best interests

Author: Jack Trout
Publisher: McGraw-Hill
Keywords: business, strategy, world, latest, positioning, new
Number of Pages: 173
Published: 1997-05-01
List price: $12.95
ISBN-10: 0070653283
ISBN-13: 9780070653283

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Author: Jack Trout
Publisher: McGraw-Hill
Keywords: strategy, trout, jack
Number of Pages: 144
Published: 2004-03-26
List price: $19.95
ISBN-10: 0071437940
ISBN-13: 9780071437943

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: Is an ideal introduction to the thinking of one of the cen

Author: Jack Trout
Publisher: Wiley
Keywords: competition, killer, era, survival, differentiate
Number of Pages: 240
Published: 2001-09-14
List price: $21.95
ISBN-10: 0471028924
ISBN-13: 9780471028925

There are no two ways about it with Jack Trout. Either you’ve got a product or service that you can say is different, or you don’t have much at all. In today’s global marketplace and at its lightning-fast rate of change, there’s no point in inventing and presenting a product only to sit back and hope that consumers everywhere will discover its greatness. It’s not simply about what you or your product can do, it’s about what you do differently from everyone else. Coauthors Trout and Steve Rivkin say it all in their no-holds-barred title, Differentiate or Die.