Authors:Margaret Mark, Carol Pearson, Carol S. Pearson,
Publisher: McGraw-Hill
Keywords: power, archetypes, brands, extraordinary, outlaw, building, hero
Number of Pages: 400
Published: 2001-01-16
List price: $29.95
ISBN-10: 0071364153
ISBN-13: 9780071364157

A brand’s meaning--how it resonates in the public heart and mind--is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively corresp

Author: Carol S. Pearson
Publisher: HarperOne
Keywords: transform, world, ourselves, archetypes, heroes, twelve, awakening
Number of Pages: 352
Published: 1991-07-19
List price: $19.00
ISBN-10: 0062506781
ISBN-13: 9780062506788

In this brilliant sequel to her bestselling The Hero Within, Carol Pearson traces twelve different archetypal patterns that can aid inner development and the quest for wholeness that is life’s journey. She offers a deeper exploration of this journey and its pitfalls, confronting the sorrows that are as much a part of development as the victories.

Author: Carol S. Pearson
Publisher: HarperOne
Keywords: live, archetypes, six, hero
Number of Pages: 368
Published: 1998-08-01
List price: $14.99
ISBN-10: 0062515551
ISBN-13: 9780062515551

Author: Carol Lynn Pearson
Publisher: Cedar Fort
Keywords: love, goodbye
Number of Pages: 208
Published: 2006-10-01
List price: $13.99
ISBN-10: 1555179843
ISBN-13: 9781555179847

The true story of a wife, her homosexual husband, and a love that transcended tragedy. Gerald Pearson had been honest with Carol Lynn about his homosexual past, but both of them had faith that marriage and devotion to their religion would change his orientation. Love would conquer all. Then, after eight years of apparent happiness and the birth of four children, Gerald was no longer able to deny what he considered to be his essential self. Carol Lynn was shattered, her self-esteem all but destroyed. Their divorce, however, could not erase a lifetime of love and mutual support. Carol Lynn co

Author: Carol Lynn Pearson
Publisher: Gibbs Smith
Keywords: friends, fable, girlfriend
Number of Pages: 32
Published: 2010-03-01
List price: $9.99
ISBN-10: 1423607627
ISBN-13: 9781423607625

Author: Carol Lynn Pearson
Publisher: Cedar Fort
Keywords: dance
Number of Pages: 60
Published: 2007-09-01
List price: $5.99
ISBN-10: 1599550970
ISBN-13: 9781599550978

They come to the dance because it’s not good for man to be alone. And certainly not for woman to be alone. The dance, simple yet revealing, unveils the characters as they dip and sway in and out of their façades - their smiling anger, silent disapproval, glib jokes. There’s a little of everyone here at the dance - the insecure, the confident, the desperate, the seeking. And each character mirrors the actions of countless onlookers. First, there’s Brad and Janet, whose performance as a loving couple is motivated solely by Brad’s desire to see a jealous fire in M

Author: Carol Lynn Pearson
Publisher: Gibbs Smith
Keywords: times, fable, lesson
Number of Pages: 32
Published: 1998-09-01
List price: $9.95
ISBN-10: 0879058625
ISBN-13: 9780879058623

From The Bestselling Author of A < Stranger For Christmas. "If Two Trains < Are Approaching Cleveland, and One < Leaves At 1: 00 P. M. and Travels At 50 < Mph. . . " You Thought--You Hoped--You’d < Left Them Far Behind, Along With Home- < Work Assignments, Carbon Paper, and Caf- < Eteria Food. But Have You Noticed That < You’re Still Faced With Story Problems? < "If You Woke Up 14 Mornings In A Row < Wondering If It Was Worth It To Get Out < of Bed Because You Felt Like You’d Been < Giving 100% To 2 Dozen People and Get- < Ting Only 30% In Return. . . "So How Do Big < Boys an