Authors:Merlin Stone, Bryan Foss,
Publisher: Kogan Page Business Books
Keywords: marketing, relationship, customer, successful
Number of Pages: 448
Published: 2001-09-01
List price: $55.00
ISBN-10: 0749435798
ISBN-13: 9780749435790

As customers become increasingly sophisticated in their expectations, the diversity and range of products and services on offers gets ever wider. So how can companies ensure that their product or service is their preferred choice and, more importantly, that it continues to be? The key is to develop a close relationship with those customers through knowledge of their preferences. This volume takes an in-depth look at what companies all over the world are doing to achieve this and shows what tools and techniques are actually bringing results. It is divided into four parts: Customer Knowledge - h

Authors:Bryan Foss, Merlin Stone, Neil Woodcock,
Publisher: Kogan Page
Keywords: crm, profit, managing, scorecard, management, customer
Number of Pages: 428
Published: 2002-12-30
List price: $65.00
ISBN-10: 0749438959
ISBN-13: 9780749438951

Given the big budgets that are attached to customer management (CM) initiatives, it’s not surprising that companies are keen to see a good level of return on investment. But many companies, especially large ones, are finding that they are not adding value through their CM programs. Conversely, those companies that have focused on improving their CM are seeing significant benefits, as this book clearly shows.

Authors:Bryan Foss, Alison Bond, Merlin Stone,
Publisher: Kogan Page
Keywords: market, research, practice, series, customer, closer, insight, consumer, data
Number of Pages: 256
Published: 2004-01-28
List price: $39.95
ISBN-10: 0749442921
ISBN-13: 9780749442927

"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and us

Authors:Karen A. Foss, Dr. Sonja K. Foss, Cindy Griffin,
Publisher: Sage Publications, Inc
Keywords: feminist, communication, perspectives, theories, rhetorical
Number of Pages: 400
Published: 1999-02-23
List price: $50.95
ISBN-10: 076190347X
ISBN-13: 9780761903475

Authors:Sonja K. Foss, Robert Trapp, Karen A. Foss,
Publisher: Waveland Press
Keywords: rhetoric, contemporary, readings
Number of Pages: 408
Published: 2001-08
List price: $35.95
ISBN-10: 1577662067
ISBN-13: 9781577662068

These 25 selections allow the reader to sample the multiple voices contributing to the creation of knowledge through rhetoric. Exposure to the theorists’ ideas in their own words provides a richer, more meaningful understanding. While the same number of pages are devoted to each theorist, in some cases one lengthy essay is included that captures the core ideas of a theorist; in other instances, several examples are offered. The extensive bibliography of works about the theorists included in the anthology is a valuable resource.

Authors:Sonja K. Foss, Karen A. Foss, Robert Trapp,
Publisher: Waveland Pr Inc
Keywords: rhetoric, perspectives, contemporary
Number of Pages: 400
Published: 2001-08
List price: $36.95
ISBN-10: 1577662059
ISBN-13: 9781577662051

An outstanding review and analysis of major thinkers! Thorough in scope and highly accessible, this volume introduces readers to the thinkers who have exerted a profound influence on contemporary rhetorical theory. The brief biographical sketches locate the theorists in time and place, showing how life experiences influenced perspectives on rhetorical thought. The concise explanations of complex concepts are clear and provide readers with a solid foundation for reading the major works of these scholars. The critical commentary is carefully chosen to place the theories within a broader rhetori

Author: Nicolai J. Foss
Publisher: Oxford University Press, USA
Keywords: perspective, oxford, management, readers, based, resource, firms, strategies, reader, resources
Number of Pages: 400
Published: 1998-02-26
List price: $65.00
ISBN-10: 0198781792
ISBN-13: 9780198781790

Strategic management has been increasingly characterized by an emphasis on core competences. Firms are advised to divest unrelated businesses and return to core business. Moreover, competitive advantage is now increasingly seen as a matter of efficiently deploying scarce knowledge resources to product markets. Much of this change in emphasis has occurred because of the emergence of a unified and rigorous approach to strategy, often called the resource-based approach. This Reader brings together extracts from the seminal articles that created this dominant perspective in strategic management. I