Author: Bruce Kapferer
Publisher: Berghahn Books
Keywords: interventions, forum, social, analysis, critical, power, oligopolies, new, formations, global, oligarchs
Number of Pages: 122
Published: 2006-01-15
List price: $10.00
ISBN-10: 1845451740
ISBN-13: 9781845451745

Current configurations of global, imperial, and state power relate to formations of oligarchic control. A major feature of this is the command of political organizations and institutions by close-knit social groups (families or familial dynasties, groups of kin, closed associations, or tightly controlled interlinked networks of persons) for the purpose of the relatively exclusive control of economic resources and their distribution. Moreover, the oppressive powers of state systems (e.g., the denial or constraining of human freedoms, the production of poverty and class inequalities) and the exp

Author: Bruce Kapferer
Publisher: Berghahn Books
Keywords: social, rise, forum, analysis, interventions, reductionism, retreat, critical
Number of Pages: 125
Published: 2005-10-31
List price: $10.00
ISBN-10: 1845451759
ISBN-13: 9781845451752

The powerful individualist and subjectivist turn in anthropology - a turn that cannot be easily separated from larger political processes of neo-liberalism and neo-conservatism - is one factor resulting in notions of the social and of society as becoming little else than empty shells of small or no analytical value. Abstractions such as capitalism, consumerism, and the market are thrown around with abandon and often given an unexamined descriptive and explanatory potency. The essays presented here (all by leading anthropologists) take a variety of positions on the matter of the retreat of the

Authors:Jean-Noel Kapferer, Jean-Nowl Kapferer,
Publisher: Kogan Page
Keywords: brand, reinventing
Number of Pages: 224
Published: 2001-10-01
List price: $30.00
ISBN-10: 0749435933
ISBN-13: 9780749435936

Although there is no shortage of books on the theory of brand management, very few deal with the practical realities of putting that theory into practice. Reinventing the Brand is a fast-paced discussion of the major issues and influences that are affecting the future of brand marketing. These include: globalization, the arrival of the euro, the future role of the internet, the rise of Carrefour-Promodes and Wal Mart, ’third-type’ distributor’s brands, BSE, GM Foods and so on. This inspirational and original title is written by Kapferer, one of the most respected authorities

Author: B Kapferer
Publisher: Berghahn Books
Keywords: sorcery, witchcraft, magic, rethinking, rationalism
Number of Pages: 284
Published: 2002-12-13
List price: $27.95
ISBN-10: 1571814183
ISBN-13: 9781571814180

This volume begs the reader to reconsider the phenomenon of sorcery and related categories. Articles explore the different social practices that are typically understood as sorcery, magic and ritual, and address a diversity of ethnographic contexts in Africa, Asia, the Pacific and the Americas. Without falling into the trap of mysticism, the authors succeed in breaking away from the dictates of a western rationalist understanding of these phenomena.

Author: Jean-Noel Kapferer
Publisher: Kogan Page
Keywords: brand, sustaining, equity, creating, management, new, strategic, term
Number of Pages: 576
Published: 2008-03-28
List price: $70.00
ISBN-10: 0749450851
ISBN-13: 9780749450854

Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapfer

Author: Jean-Noel Kapferer
Publisher: Kogan Page
Keywords: brand, equity, term, sustaining, creating, management, strategic
Number of Pages: 320
Published: 1997-01-01
List price: $35.00
ISBN-10: 0749420693
ISBN-13: 9780749420697

"Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand’s life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on

Author: Jean-Noel Kapferer
Publisher: Transaction Publishers
Keywords: images, interpretations, uses, rumors
Number of Pages: 295
Published: 1990-01-01
List price: $44.95
ISBN-10: 0887383254
ISBN-13: 9780887383250