Author: Bob Schulberg
Publisher: Natl Textbook Co Trade
Keywords: handbook, authoritative, advertising, radio
Number of Pages: 205
Published: 1988-09
List price: $27.95
ISBN-10: 0844231304
ISBN-13: 9780844231303

With [Bob Schulberg’s] death, radio lost a brilliant advocate and a good friend. Fortunately, Bob’s gifted son, Pete, knows a lot about broadcasting, too both as a broadcast newsman and a newspaper journalist covering the media. Pete has picked up where his dad left off, bringing the book up to date with a skill and thoroughness I know Bob would be proud of. Good writing runs in the Schulberg family. Radio is magic all right. And the Schulbergs, Bob and Pete, explain how the magic works. "This is required reading for all broadcasters and all sales people in all markets and form

Author: Budd Schulberg
Publisher: Ivan R. Dee, Publisher
Keywords: harder
Number of Pages: 357
Published: 2007-11-14
List price: $22.90
ISBN-10: 1566631076
ISBN-13: 9781566631075

The celebrated novel of the prize ring that has lost none of its power since its first publication almost fifty years ago.

Author: Budd Schulberg
Publisher: Vintage
Keywords: sammy, makes
Number of Pages: 352
Published: 1993-12-06
List price: $14.95
ISBN-10: 0679734228
ISBN-13: 9780679734222

What Makes Sammy Run?Everyone of us knows someone who runs. He is one of the symp-toms of our times—from the little man who shoves you out of the way on the street to the go-getter who shoves you out of a job in the office to the Fuehrer who shoves you out of the world. And all of us have stopped to wonder, at some time or another, what it is that makes these people tick. What makes them run?This is the question Schulberg has asked himself, and the answer is the first novel written with the indignation that only a young writer with talent and ideals could concentrate into a manuscript. It is