Authors:David A. Aaker, Alexander L. Biel, David A. Aaker, Al
Publisher: Psychology Press
Keywords: advertising, brands, consumer, psychology, strong, role, equity, amp, brand, building
Number of Pages: 432
Published: 1993-04-01
List price: $85.00
ISBN-10: 0805812849
ISBN-13: 9780805812848

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose

Author: Steven Biel
Publisher: New York University Press
Keywords: disasters, american
Number of Pages: 422
Published: 2001-11-01
List price: $22.00
ISBN-10: 0814713467
ISBN-13: 9780814713464

Long after the dead have been buried, and lives and property rebuilt, the social and cultural impact of disasters lingers. Examining immediate and long term responses to such disasters as the 1906 San Francisco earthquake, the Exxon Valdez oil spill, and the Challenger explosion, American Disasters explores what natural and man made catastrophes reveal about the societies in which they occur. Ranging widely, essayists here examine the 1900 storm that ravaged Galveston, Texas, the Great Chicago Fire of 1871, the Titanic sinking, the Northridge earthquake, the crash of Air Florida Flight 90,

Author: Andrew R. Biel
Publisher: Books of Discovery
Keywords: bones, muscles, locate, guide, trail
Number of Pages: 420
Published: 2005-07-15
List price: $52.95
ISBN-10: 0965853454
ISBN-13: 9780965853453

Authors:Lindsey Biel, Nancy Peske,
Publisher: Penguin (Non-Classics)
Keywords: child, sensory, processing, issues, helping, definitive, smart, raising, handbook
Number of Pages: 464
Published: 2009-08-25
List price: $16.00
ISBN-10: 0143115340
ISBN-13: 9780143115342

For children with sensory difficulties-those who struggle to process everyday sensations and exhibit unusual behaviors such as avoiding or seeking out touch, movement, sounds, and sights-this groundbreaking book is an invaluable resource. Sensory integration dysfunction, also known as sensory processing disorder, affects all kinds of children-from those with developmental delays, attention problems, or autism spectrum disorders, to those without any other issues. Coauthored by a pediatric occupational therapist and a parent of a child with sensory issues, this updated and expanded edition of R

Authors:Paul Lecoq, Alexander Annenkov, Alexander Gektin, Mik
Publisher: Springer
Keywords: engineering, particle, acceleration, detection, crystal, principles, scintillators, detector, systems, physical, inorganic
Number of Pages: 251
Published: 2006-04-11
List price: $169.00
ISBN-10: 3540277668
ISBN-13: 9783540277668

The development of new scintillators as components of modern detector systems is increasingly defined by the end user’s needs. This book provides an introduction to this emerging topic at the interface of physics and materials sciences, with emphasis on bulk inorganic scintillators. After surveying the end user’s needs in a vast range of applications, ranging from astrophysics to industrial R and D, the authors move on to review scintillating mechanisms and the properties of the most important materials used. A chapter on crystal engineering and examples of recent developments in t

Authors:Alexander Baklanov, Alexander Mahura, Ranjeet Sokhi,
Publisher: Springer
Keywords: transport, models, chemical, meteorological, systems, meso, integrated
Number of Pages: 202
Published: 2011-01-12
List price: $129.00
ISBN-10: 3642139795
ISBN-13: 9783642139796

This book, as the outcome of the COST-728/NetFAM workshop, focuses on the follow­ing main topics: 1) on-line coupled meteorology-chemistry modelling with two-way feedbacks, 2) off-line coupled modelling and interfaces, 3) validation and case studies including air quality related episodes, and 4) integration of atmospheric chemical transport (ACT) models with numerical weather prediction (NWP).This book is one of the first attempts to give an overall look on such integrated meso-meteorology and chemistry modelling approach. It reviews the current situation with the on-line and off-line couplin

Authors:Alexander Baklanov, Grimmond Sue, Mahura Alexander
Publisher: Springer
Keywords: urban, areas, models, quality, air, meteorological
Number of Pages: 183
Published: 2009-08-12
List price: $89.95
ISBN-10: 3642002978
ISBN-13: 9783642002977

This book for the first time gives an overall view of the current situation in urbanization of meteorological and air quality models around the world. It discusses and makes recommendations on the best practice and strategy for urbanization of different types of meteorological and air quality models. Based on the selected presentations given at the COST728 workshop, the contributions are arranged in four parts: urban morphology and databases; parameterizations of urban canopy; strategy for urbanization of different types of models; and evaluation and city case studies / field studies. The chap