Authors:Annekie Brink, Adele Berndt,
Publisher: Juta Academic
Keywords: relationship, management, customer, amp, marketing
Number of Pages: 213
Published: 2009-09-01
List price: $34.95
ISBN-10: 0702177393
ISBN-13: 9780702177392

Presenting a dramatic shift in the way marketing is viewed and how its value is determined, this diverse resource focuses on the retention of customers through excellent customer service. Attending to the “4 Ps” of marketing, the guidebook addresses the ways in which a marketer can make decisions with the customer’s perspective as the priority. With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.

Author: D. Berndt
Publisher: Research Studies Press Ltd
Keywords: nickel, sources, power, technology, cadmium, hydride, metal, acid, batteries, free, aqueous, electrolyte, lead, maintenance
Number of Pages: 500
Published: 2003-10
List price: $120.00
ISBN-10: 0863802796
ISBN-13: 9780863802799

Maintenance-free batteries are a rapidly changing subject. Since Dr Berndt’s last book was published in 1997 there have been new advances in the areas of valve-regulated lead-acid and nickel/metal hydride types. In this, the third edition of his book, there is updated and new information relating to lead-acid, nickel./cadmium and nickel/metal hydride batteries. The theory and practice presented are supported by up to date references. Dr Berndt has an intenational reputation in the field of batteries and their applications.

Author: Bruce C. Berndt
Publisher: Springer
Keywords: part, notebooks, ramanujan
Number of Pages: 359
Published: 1988-11-21
List price: $179.00
ISBN-10: 038796794X
ISBN-13: 9780387967943

During the years 1903-1914, Ramanujan recorded many of his mathematical discoveries in notebooks without providing proofs. Although many of his results were already in the literature, more were not. Almost a decade after Ramanujan’s death in 1920, GN Watson and BM Wilson began to edit his notebooks, but never completed the task. A Photostat edition, with no editing, was published by the Tata Institute of Fundamental Research in Bombay in 1957. This book is the second of four volumes devoted to the editing of Ramanujan’s Notebooks. Part I, published in 1985, contains an account of C

Author: Rolf Berndt
Publisher: American Mathematical Society
Keywords: studies, mathematics, graduate, geometry, symplectic, introduction
Number of Pages: 195
Published: 2000-12-01
List price: $40.00
ISBN-10: 0821820567
ISBN-13: 9780821820568

Symplectic geometry is a central topic of current research in mathematics. Indeed, symplectic methods are key ingredients in the study of dynamical systems, differential equations, algebraic geometry, topology, mathematical physics and representations of Lie groups. This book is a true introduction to symplectic geometry, assuming only a general background in analysis and familiarity with linear algebra. It starts with the basics of the geometry of symplectic vector spaces. Then, symplectic manifolds are defined and explored. In addition to the essential classic results, such as DarbouxR

Author: Ralph Berndt
Publisher: Springer
Keywords: marketing, german, lehrbuch, springer, management
Number of Pages: 253
Published: 1995-04-21
List price: $29.95
ISBN-10: 3540587489
ISBN-13: 9783540587484

Das vorliegende Buch ist der letzte Band eines dreiteiligen Werkes, das die Grundlagen des Marketing umfassend darstellt. Inhalte dieses Bandes sind die verschiedenen Teilbereiche des Marketing-Management: Marketing-Planung, Marketing-Kontrolle, Marketing-Organisation und Führung im Marketing.Das didaktische Konzept dieses Buches läßt sich wie folgt charakterisieren: Die wesentlichen Inhalte werden zum einen aus theoretischer Sicht dargestellt, zum anderen wird die praktische Anwendbarkeit im Marketing-Bereich erörtert. Das methodische Instrumentarium wird durchweg anhand von Beispielen er

Author: Ralph Berndt
Publisher: Springer
Keywords: management, das, german, herausforderungen, new, konzepte, f�r, economy
Number of Pages: 320
Published: 2002-02-27
List price: $43.88
ISBN-10: 3540431969
ISBN-13: 9783540431961

Im Mittelpunkt des Buches steht die New Economy. Zunächst erfolgt eine Abgrenzung von der Old Economy, dann werden Management-Konzepte für die New Economy in den Bereichen Management Education, Corporate Strategy, Marketing-Management, Finance, Operations Management und Management Information Systems erarbeitet. Die Autoren des Bandes sind erfahrene Fachvertreter aus Europa und den USA.

Author: Ralph Berndt
Publisher: Springer
Keywords: german, english, management, das, innovation, herausforderungen, erfolgsfaktor
Number of Pages: 366
Published: 2005-03-07
List price: $99.00
ISBN-10: 3540245162
ISBN-13: 9783540245162

Innovationen stellen einen entscheidenden Erfolgsfaktor für eine gesamte Volkswirtschaft, eine Branche sowie für jedes Unternehmen dar. Innovationen können zunächst aus neuartigen Produkten, Marken oder Verfahrensinnovationen bestehen. Des Weiteren können sie in Form von Sozialinnovationen vorliegen. Auch neuartige Managementtechniken können gegeben sein. In diesem Sammelband finden sich innovative Ansätze für alle Teilbereiche des betrieblichen Management. Die Beiträge stammen von Management-Spezialisten der GSBA Zürich aus Europa und den USA.