Authors:S. J. Guzzetta, Abe Ashcanase,
Publisher: Political Publications
Keywords: campaign, political, process, modern, study, manual, definitive
Number of Pages: 428
Published: 2006-08-01
List price: $74.95
ISBN-10: 0942805100
ISBN-13: 9780942805109

Since 1981 this manual has become the "bible" of the campaign industry. It has sold over 30,000 copies throughout the U.S. and in over 40 countries overseas. A must read for anyone involved in, or learning about, the campaign process. President George W. Bush bought 5 copies for his staff when he first ran for public office.