Authors:Al Ries, Jack Trout,
Publisher: Profile Busine
Keywords: marketing, laws, immutable
Number of Pages: 160
Published: 1994-10-24
List price: $18.60
ISBN-10: 1861976100
ISBN-13: 9781861976109

Al Ries and Jack Trout, two of the world’s most successful marketing strategists, call upon over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn’t live up to expectations, and offer their own ideas on what would have worked better. The real

Authors:Al Ries, Jack Trout,
Publisher: McGraw-Hill
Keywords: mind, battle, positioning
Number of Pages: 213
Published: 2000-12-13
List price: $16.95
ISBN-10: 0071373586
ISBN-13: 9780071373586

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It’s the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a ’position’ in the prospect’s mind, one that reflects the company’s own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a ’hole’ not occupied by the lead

Authors:Al Ries, Jack Trout,
Publisher: McGraw-Hill
Keywords: annotated, authors, anniversary, warfare, marketing
Number of Pages: 224
Published: 2005-11-22
List price: $26.95
ISBN-10: 0071460829
ISBN-13: 9780071460828

The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.

Authors:Al Ries, Jack Trout,
Publisher: HarperBusiness
Keywords: own, risk, violate, marketing, laws, immutable
Number of Pages: 143
Published: 1994-04-27
List price: $15.99
ISBN-10: 0887306667
ISBN-13: 9780887306662

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Authors:Al Ries, Jack Trout,
Publisher: McGraw-Hill
Keywords: warfare, marketing
Number of Pages: 216
Published: 1997-11-01
List price: $16.95
ISBN-10: 0070527261
ISBN-13: 9780070527263

Author: Andrew L. Ries MD MPHPatricia J. Bullock RRT RC
Publisher: Mosby
Keywords: breathing, living, guide, breath, shortness
Number of Pages: 150
Published: 2000-08-24
List price: $17.95
ISBN-10: 0323010644
ISBN-13: 9780323010641

Shortness of Breath is written to educate patients with severe, life-threatening breathing disorders in order to help them better manage their condition. Now in its 6th edition, this book is a user-friendly patient handbook. Complex information is presented in a readable format suitable for average readers and is comprehensive in addressing both the physical and psychological impacts of lung disease. Written by a team of multi-disciplinary pulmonary experts. This new edition has been updated with the latest trends & research. Added to the new edition is a completely updated & exp

Authors:Steve Dewey, John Ries,
Publisher: Anomalist Books
Keywords: revisited, mystery, warminster, heat, alien
Number of Pages: 328
Published: 2005-12-15
List price: $17.95
ISBN-10: 1933665025
ISBN-13: 9781933665023

There has probably never been anything like it in UFO history, but the UFO fever that gripped the small British town of Warminster for about a decade is now largely forgotten. It was one of the largest UFO flaps ever to occur. Thousands of witnesses reported seeing the "Warminster Thing." The hilltops around the town attracted a loyal band of followers, all waiting for the magic sighting, the landing, the contact. The authors were themselves among the skywatchers and spent nights on Cradle Hill, the center of the phenomenon, watching and waiting for UFOs. IN ALIEN HEAT introduces the Warmi